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What is content creation?

Content creation is the process of generating topic ideas that appeal to your audience, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content format.

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Why is content creation important?

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

You’re also generating some major value for your company, as these content marketing stats show:

  • Almost 40% of marketers say content marketing is an essential part of their marketing strategy. 81% say their company sees content as a business strategy.

  • B2B marketers have data that says content marketing is a successful tool for nurturing leads (60%), generating revenue (51%), and building an audience of subscribers (47%).

  • And 10% of marketers who blog say it generates the biggest return on investment.

Content equals business growth. So, let’s get started with the types of content you can create and then review your content strategy.

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